Complete and send the contact form. Within 24–48 hours, I review the inquiry and respond with next steps if the project is a good fit.

If aligned, the client receives a link to schedule a discovery call.

After the call, a proposal outlining scope, pricing, and timeline is shared. The project is officially secured once the contract is signed and the deposit is paid, which reserves the project start date on my calendar.

Through a questionnaire and a 1:1 strategy call, we define business goals, target audience, positioning, and the overall direction the brand needs to communicate. This ensures decisions are based on purpose rather than preference.

By the end of this step, the brand’s voice, tone, and messaging pillars are clearly outlined, along with a confirmed visual direction.

This step provides a structured blueprint that guides the entire design phase and keeps the project aligned with the client’s long-term goals.

In this stage, strategy is translated into visual identity. Initial concepts are developed based on the approved direction, including logo options, color palettes, and typography selections.

Structured revision rounds are then used to refine the selected direction.

Once designs are approved, all final brand assets are prepared and organized for handoff. Files are exported in multiple formats to ensure compatibility across websites, social media, and print applications. Color codes, font files or links, and any supporting graphics are included.

The client also receives a brand guide or usage document that explains how to apply the identity correctly.